top of page
スクリーンショット 2023-12-29 15.46.05.png

Promote diversity,

Provide a gateway

to the Japanese market

krzysztof-hepner-TH7TW20de9s-unsplash.jpg

OURvision

We partner niche and top-selling brands from all over the world to support their launch and growth ambitions in Japan through a consultative and resolution-driven approach.

Through our collection of brands from overseas, our vision is to promote diversity and provide a gateway for different cultures to come closer in Japan.

product

OUR BRAND COLLECTION

TREE HUT
TREE HUT logo
  • TikTok

Sold in more than 45 countries around the world, Tree Hut is the #1* exfoliator scrub in the US with a 62% market share. It is made with sugar, shea butter and a 6-oil blend that leaves skin smooth and hydrated. Sugar scrubs are rounded particles that are gentle on your skin.

* Nielsen, Total US xAOC, Health & Beauty Care, L52WK $ Sales (Food, Mass, Club, Dollar, Military), Week EndingMarch 25, 2023

Alpecin
  • Instagram
Alpecin logo

Sold in more than 60 countries around the world, Alpecin is the #1 Men’s shampoo in Germany with 1 bottle sold every 4 seconds globally*. The Caffeine-complex in Alpecin is a proprietary and patented technology for a healthy scalp and a healthy head of hair.

* Based on the total sales results for in 2021

colour me
COLOUR ME logo
  • Instagram

Colour Me perfume is sold in more than 50 countries worldwide with 1 bottle sold every 3 seconds globally*. Carefully made in England, the finest perfume oils are applied at high concentrations and sold at the lowest possible price, so you get luxury perfume without the luxury price tag.

* Total sales volume of 11 million units in 2023 (own research).

スクリーンショット 2024-09-08 17.20.35.png
logo.png

Adopt‘, France’s No.1 perfume brand*, sells one bottle every two seconds**. With over 150 unique fragrances made in France, it offers affordable options perfect for everyday use. From vibrant fruity scents and delicate florals to rich woody and sophisticated chypre notes, you can find the perfect fragrance for your style, and switch it up depending on your mood for the day.

*Circana data 2023 Market Study

**15 million bottles sold by 2023 (Adopt Data)

about
logo

aboutus

We see diversity as our strength!

Our team comprises of individuals from different nationalities with both domestic and international experience working on global brands from Unilever, L'Oréal and Shiseido. Navigating the Japan market can be challenging, we merge international best practices with domestic know-how to tailor solutions to fit your brand objectives in Japan.

 Founder & Director

Victoria Ng

Victoria Ng

Victoria comes with more than 10 years of brand building experience in FMCG companies such as Unilever, managing global brands such as Dove. She leads strategy and business development in Delight Trading.

OUR SERVICES

ポートフォリオ戦略

 

価格戦略

 

チャネル戦略

 

マーケティング戦略

 

ビジネスケースの開発

pictogram

Scoping

Market size and

potential size of prize

Japanese consumer usage

and attitudes

Competitive analysis

Ingredient check

and product registration

Claims check

pictogram

Go to Market Strategy

Portfolio strategy

 

Pricing strategy

 

Channel strategy

 

Marketing strategy

 

Business case development

pictogram

Advertising
and Promotion

Media selection

In-store point of sale execution

On-ground activation

 

Marketing ROI analysis

スクリーンショット 2023-12-23 10.03.03.png

contact

Email:

info@delighttrading.co.jp


Address:

Delight Trading Co., Ltd.

3-12-32, Shimo-Ochiai, Shinjuku-ku,

Tokyo 161-0033 Japan

Delight Trading> distributor Japan

bottom of page