Promote diversity,
Provide a gateway
to the Japanese market
OURvision
We partner niche and top-selling brands from all over the world to support their launch and growth ambitions in Japan through a consultative and resolution-driven approach.
Through our collection of brands from overseas, our vision is to promote diversity and provide a gateway for different cultures to come closer in Japan.
OUR BRAND COLLECTION
Sold in more than 45 countries around the world, Tree Hut is the #1* exfoliator scrub in the US with a 62% market share. It is made with sugar, shea butter and a 6-oil blend that leaves skin smooth and hydrated. Sugar scrubs are rounded particles that are gentle on your skin.
* Nielsen, Total US xAOC, Health & Beauty Care, L52WK $ Sales (Food, Mass, Club, Dollar, Military), Week EndingMarch 25, 2023
Sold in more than 60 countries around the world, Alpecin is the #1 Men’s shampoo in Germany with 1 bottle sold every 4 seconds globally*. The Caffeine-complex in Alpecin is a proprietary and patented technology for a healthy scalp and a healthy head of hair.
* Based on the total sales results for in 2021
Colour Me perfume is sold in more than 50 countries worldwide with 1 bottle sold every 3 seconds globally*. Carefully made in England, the finest perfume oils are applied at high concentrations and sold at the lowest possible price, so you get luxury perfume without the luxury price tag.
* Total sales volume of 11 million units in 2023 (own research).
Adopt‘, France’s No.1 perfume brand*, sells one bottle every two seconds**. With over 150 unique fragrances made in France, it offers affordable options perfect for everyday use. From vibrant fruity scents and delicate florals to rich woody and sophisticated chypre notes, you can find the perfect fragrance for your style, and switch it up depending on your mood for the day.
*Circana data 2023 Market Study
**15 million bottles sold by 2023 (Adopt Data)
aboutus
We see diversity as our strength!
Our team comprises of individuals from different nationalities with both domestic and international experience working on global brands from Unilever, L'Oréal and Shiseido. Navigating the Japan market can be challenging, we merge international best practices with domestic know-how to tailor solutions to fit your brand objectives in Japan.
Founder & Director
Victoria Ng
Victoria comes with more than 10 years of brand building experience in FMCG companies such as Unilever, managing global brands such as Dove. She leads strategy and business development in Delight Trading.
OUR SERVICES
ポートフォリオ戦略
価格戦略
チャネル戦略
マーケティング戦略
ビジネスケースの開発
Scoping
Market size and
potential size of prize
Japanese consumer usage
and attitudes
Competitive analysis
Ingredient check
and product registration
Claims check
Go to Market Strategy
Portfolio strategy
Pricing strategy
Channel strategy
Marketing strategy
Business case development
Advertising
and Promotion
Media selection
In-store point of sale execution
On-ground activation
Marketing ROI analysis
contact
Email:
Address:
Delight Trading Co., Ltd.
3-12-32, Shimo-Ochiai, Shinjuku-ku,
Tokyo 161-0033 Japan
Delight Trading＞ distributor Japan